Luxury. Human. Ethical.


Luxury shoud be emotional

Charme & Caractère is one of the best address books to travel here and there. It is a worldwide brand, offering its own definition of travel: an experience with human values, worldwide values and societal values. We therefore aim at a public concerned by these values.

Our engagement is to allow our customers to feel at home everywhere in the world, while also helping them to discover others, to open themselves to the world, thanks to the integration of our Charme & Caractère hostellers and their capacity to showcase their country, region, city and traditions.


Every establishment is unique, private, and is small in order to help create a privileged relationship between the hosts and their guests.

Charme & Caractère Luxury offers a different version of luxury and refinement. This real “art de vivre” should go beyond quality and excellence. Our exceptional houses propose so many emotions in perfect moments.

But these experiences should always be more and more human and ethical; it is the DNA of Charme & Caractère.

For Charme & Caractère Luxury, the idea of luxury comes from experiences in which we are living unique and personal moments. These moments should be made of feelings, aesthetics, human relationships and quality of service. This shouldn’t be necessarily expensive, ostentatious or tawdry.

For us, luxury should primarily be emotional.

Luxury. Human. Ethical.


Requirement & Transparency

Our selection is strict and in addition to our own selections and controls, we also rely on online review sites to take customer judgments into account.


The establishments in our selection are the best in their class and regions, and must remain so to deserve our label.


We have a partnership with the German company Customer Alliance, which analyses customer opinions on our facilities all around the world in real time, allowing us to provide both a global score of our quality and the performance of each hotel.

Our Worldwide quality index of 87%

     comes after the analysis of

         600,000+ guest reviews

         A hotel with a score <80%

           cannot retain our label

  You have the assurance of working
      with only the world’s best hotels.


Best Marketing Campaign Award

Our communication campaigns are simple and effective. They aim to increase the notoriety of our brand and therefore the attendance on our digital media (websites, smartphone application, social networks...).


In February 2019, we were finalists of several trophies and won the award of the Best Marketing Campaign during the ceremony in Kiev (Ukraine) of the International Hospitality Awards.


We are proud of the international recognition given to our brand which is a guarantee of quality for the establishments that join us.


Soul & personality

Our hotels are not chosen according to their number of stars, but according to their architecture, environment, history, and soul ...
We are looking for the distinctive qualities that make each address unique.

Our strength lies in the wide variety of establishments we offer: From private island retreats, to rustic mills, design mansions, castles and manors, historical sites, lodges, boutique hotels, old relay stations or simply magnificent houses with a discreet charm...

We are present in cities, villages, the countryside and the mountains, at the edge of the sea or ocean, in forests, tourist hotspots and the most isolated locations at the end of the world...

We have establishments on Easter Island, Upper Everest, in central Paris, Singapore, St. Petersburg, New York, northern Finland, Japan and even on a heart-shaped island in Indonesia...


Solidarity & respect

Our approach is collaborative and participatory. It offers hoteliers the opportunity to join and work together to assure their own promotion and marketing.

"Charme & Caractère» is based on principles of fair trade and collaborative economy: hoteliers pay no commission on bookings, and membership costs are as low as possible. They can thus provide and guarantee customers the best price.

Our brand is 100% managed by independent hoteliers. We all work together, between professionals and we have created a company that is not there to benefit only itself but to help all of us in the spirit of a global cooperative.


Our annual contract is simple, clear and without commission, cancellable at any time.


8 000 000+ customers

We maintain a very active social media presence, offering modern, flexible and dynamic marketing tools (websites, smartphone applications..) and we rely on innovative technological tools with a "100% customer" orientation.

Thanks to our network and our partners, we are now gaining millions of customers around the world, hundreds of thousands of subscribers to our various newsletters and tens of thousands of "followers" on social networks.

Our entire sales organisation, our website and our smartphone applications (iphone, android, tablets ...) are organized to guide customers directly to you, leaving you in complete control.

Our organization is simple, pragmatic, agile and efficient.



Our decisions and directions are taken in contact with our members.

We base our organisation on "glocalisation" (global strategy, local decisions) establishing local (continents, countries, regions ...) autonomous and flexible structures.

This guarantees you will be listened to, respected and provided with solutions adapted to each case.


We anticipate the future

Thanks to permanent monitoring, University support, competent partners and significant investments in the field of new technologies, we are proud to offer one of the most powerful search engines:

We are 100% digital native and happy to have developed a fully digital, agile, responsive and adaptive organization.


From 500€/year

Our contract is an annual contract that you can terminate without prior notification and or charge every year if you are not happy with our services. .

The first year there is an additional entrance fee which finances the commercial launch of your hotel in our network. The yearly subscription fee is made “prorata temporis” the first year.

The annual fee is proportional to the size of your establishment. 

Of course, all payments can be staggered up to 10 months to preserve your cash flow.

To receive our contract and our price schedule, please contact one of our representatives below...

General Information

Marketing Service


Community Manager

Press Service


Hotels selection committee




Customer service

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