The friendliest worldwide hostels collection


Visibilité Commerciale Planétaire

Be more visible

Outstanding Commercial Visibility

+ than 800 hotels & Hostels in 80 countries
+ 10,000,000 customers

Be in the best

Valuable & Selective Brand 

Global Quality Score 87 %
+ 600,000 guest reviews
100% customer orientation

Be more connected

The Best of Digital

Partnerships with Universities & Startup
Advanced digital tools
Influencers & Social Networks

Be richer

Earn money

No commission
No charges
More customers

Be smarter

be the first to join us in your city

No competition in your city: exclusivity
Let's get together to be stronger
Total independence

Be the coolest

A very emotional brand

Strong symbol of "Charm" & "Character "

An open concept on X, Y & Z generations

The coolest and most ethical brand


Exceptional visibility

Charme & de Caractère represents almost 800 hotels & hostels in more than 80 countries.

As part of a global alliance of the best independent hotels in the world, C&C is one of the founding members of G.A.P.H. (Global Alliance of Private Hotels) and allows all its members to be present (with no additional cost) in all commercial tools of these prestigious and historic brands in their country.

C&C represents all the hotels of these allies (who have 20 to 35 years of history) all over the world, since they represent all the members of C&C in their own market and their own website. This offers incredible commercial representation to all our members.

Based on a technology developed by C&C and assumed by all members of this global alliance, each website offers through a global search engine, access to all hotels around the world, with a booking link without commission.

Casual. Connected. Friendly


Requirement & Transparency

Our selection is strict and in addition to our own selections and controls, we also rely on online review sites to take customer judgments into account.


The establishments in our selection are the best in their class and regions, and must remain so to deserve our label.


We have a partnership with the German company Customer Alliance, which analyses customer opinions on our facilities all around the world in real time, allowing us to provide both a global score of our quality and the performance of each hotel.

 Our Worldwide quality index of 87%

       comes after the analysis of

           790,000+ guest reviews

           A hotel with a score <80%

               cannot retain our label

     You have the assurance of working
 with only the world’s best hotels & hostels.


Best Marketing Campaign Award

Our communication campaigns are simple and effective. They aim to increase the notoriety of our brand and therefore the attendance on our digital media (websites, smartphone application, social networks...).


In February 2019, we were finalists of several trophies and won the award of the Best Marketing Campaign during the ceremony in Kiev (Ukraine) of the International Hospitality Awards.


We are proud of the international recognition given to our brand which is a guarantee of quality for the establishments that join us.



Soul & personality

Our hotels & hostels are not chosen according to their number of stars, but according to their architecture, environment, history, and soul ...
We are looking for the distinctive qualities that make each address unique.

Our strength lies in the wide variety of establishments we offer: From private island retreats, to rustic mills, design mansions, castles and manors, historical sites, lodges, boutique hotels, hostels, guest houses, old relay stations or simply magnificent houses with a discreet charm...

We are present in cities, villages, the countryside and the mountains, at the edge of the sea or ocean, in forests, tourist hotspots and the most isolated locations at the end of the world...

We have establishments on Easter Island, Upper Everest, in central Paris, Singapore, St. Petersburg northern Finland, Japan and even on a heart-shaped island in Indonesia...


Solidarity & respect

Our approach is collaborative and participatory. It offers hoteliers the opportunity to join and work together to assure their own promotion and marketing.

«Charme & Caractère» is based on principles of fair trade and collaborative economy: hoteliers pay no commission on bookings, and membership costs are as low as possible. They can thus provide and guarantee customers the best price.

Our brand is 100% managed by independent hoteliers. We all work together, between professionals and we have created a company that is not there to benefit only itself but to help all of us in the spirit of a global cooperative.


Our annual contract is simple, clear and without commission, cancellable at any time.


10 000 000+ customers

We maintain a very active social media presence, offering modern, flexible and dynamic marketing tools (websites, smartphone applications..) and we rely on innovative technological tools with a "100% customer" orientation.

Thanks to our network and our partners, we are now gaining millions of customers around the world, hundreds of thousands of subscribers to our various newsletters and tens of thousands of "followers" on social networks.

Our entire sales organisation, our website and our smartphone applications (iphone, android, tablets ...) are organized to guide customers directly to you, leaving you in complete control.


We are 100% digital native and proud to have developed a simple, fully digital, agile, pragmatic, responsive, adaptive and efficient.organization.

General Information

Marketing Service


Community Manager

Press Service


Hotesl selection committee

Customer service

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